domingo, 30 de septiembre de 2012

sábado, 29 de septiembre de 2012

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jueves, 20 de septiembre de 2012

SEO vs PPC – Time for a Fight!

By Alex Quant

The gloves are off, share your opinions and state your case…

Today is day 3 of our infographic week based on the The Ultimate Guide to Marketing with Infographics, and I’ll be sharing our second infographic example using the 12 steps from the guide to make it awesomer. Don’t forget to check out the first example about “Always Be Testing – 24 Split Testing Ideas” from yesterday too if you missed it.

Could SEO kick PPC’s ass?

There are a ton of pros and cons for each which you’ll learn about if you read the tiny writing in the infographic below. To make it easier, I’ll dig into some of the juicier details here – and be sure to check out the tweet-ready quotes at the bottom.
Seconds out, round 1. Let’s see how the fight goes.

Why SEO Would Win the Fight

SEO’s return on investment will continue to rise long after PPC has peaked. This is because of several reasons. If you are consistently searching for similar terms (because it’s your field of interest) then you will start to see the same ads and develop the equivalent of banner blindness (visually tuning out the ads). UPPERCUT!
85% of clicks resulting from a search are on the organic links rather than the paid ads. HAYMAKER!
86% of web searchers trust organic SEO listings more than sponsored/paid PPC listings. LOW-BLOW! (ouch)

Why PPC Would Win the Fight

PPC has instant results and can generate visitors as soon as you turn on the taps (much faster than SEO which needs to build authority for your site). Adding in a crowd sourced company like and you can not only take the work off your plate – but see a higher ROI as a result. #RABBITPUNCH
You can manage your budget and measure your ROI much more easily with PPC. #STIFFJAB
50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link. #KIDNEYPUNCH

Who Do You Think Won the Fight? Tell us in the Comments

Got a preference or argument about SEO vs PPC – tell us! – let’s fight about it for real. It’ll be fun.

miércoles, 19 de septiembre de 2012

Search Engine Marketing and Optimization

Since 1999, Mainstreethost has been serving as one of the top search engine optimization, digital marketing and web design companies in the world. Mainstreethost offers your company everything you need to have a successful online presence. If you are a business owner with no internet visibility, social media marketing program, or search engine presence, you are rapidly losing business to your competitors. With Mainstreethost’s search engine optimization, social media marketing, content marketing and web design services, you can get a step ahead of your associates through online business.

Bring Your Business into the 21st Century

Forrester Research states that the amount of time people spend online has increased by 121 percent in the past five years|. In 2011, it is not enough to passively have a website; the internet grows in magnitude and sophistication every hour.

According to eMarketer Digital Intelligence, online sales growth is likely to reach double digits year-over-year this holiday season <-- click link for graph.

This means an exponential increase in the quantity of sites advertising similar products to yours, as well as the amount of people who search for your products every day. At Mainstreethost, we are determined to keep you and your corporation up-to-date and competitive with your rivals.

Fill out the short form to the left for a consultation with one of our specialists. Our team of search engine optimization professionals will design and implement a specific strategy to meet the individual needs of your company. At E-marketing911, you will never be just a dollar sign; each client has a designated SEO specialist who works with him one-on-one.

In addition to search engine optimization and social media services, we offer AdWords pay-per-click, website design, website hosting, e-commerce solutions, e-mail marketing services, and much more. Visit our services page for a complete list of services and descriptions. Now is the time to increase your online presence, and in turn increase your consumer base.

Analyze the difference

Social media and email marketing in perfect harmony

While many companies utilize both social media and email marketing most companies are missing out on the substantial benefits of integrating the two methods. With integration between your social media and email marketing efforts you can obtain results and discover data that you could have only dreamt about in the past.

Real-time social reaction analysis

Watch in real time while subscribers share your campaign on Facebook, Like your campaign, and post on Twitter. All data is shown live as it takes place and you can quickly follow up with users on social networks. Easily filter your reports between Twitter & Facebook.

Social Segmenting

Once you send a campaign you will start to have access to a wealth of social reaction data. You can then segment future campaigns based on that data. You could send a campaign to subscribers who shared a specific campaign on Twitter. Or maybe you wish to send a campaign to subscribers who have not liked any past campaign on Facebook. The data is yours to segment and work with.

Automated Social Reactions

While social media marketing cannot be automated entirely - you can setup automated social reactions. You could subscribe a subscriber to a new list if they Like a campaign on Facebook, send a follow up campaign if they post on Twitter about a campaign, update subscriber fields when they take a specific social action, and more. Automated email marketing with a social twist.

Facebook Subscription Forms

Add a custom subscription form to your Facebook Page with just a few click. We've made it even more simpler for you to get your form up and running in a matter of seconds.

Facebook Like Button

Easily include a familiar Facebook Like button within your emails. All "Likes" are included in your reports and can be used to segment or created automated actions.

Social Sharing in Your Emails

Easily add social sharing icons for Facebook, Twitter, Google+, Reddit, StumbleUpon, and more. Clicks are tracked and results from Facebook & Twitter are tracked.

Social Media Auto-Posting

When sending a campaign you can choose to auto-post the campaign to your Twitter and/or Facebook accounts.

Start integrating social media into your campaign today. Sign up for free

Direct Mail vs Email Marketing: What’s Best for your Business?

Every business ultimately wants more customers or they wouldn’t be in business for very long. So in the case of direct mail vs email marketing, which one is best for capturing your customers attention and driving them to you.
Although both methods have merit it is important for you to decide which is most likely to target your perfect customer. To do this you will need to consider their age bracket, geographic location, income level and their needs. Determining the type of customer you want to reach will help you decide which method may be the best.
Regardless of whether you use direct mail vs email marketing, when formulating a strategy there are four thing to consider:

What is your offer
How relevent is that offer to the audience you want to target
Timing
What action are you asking your audience to perform

Addressing these key points will be fundamental in helping you decide if email marketing or direct mail marketing is the right approach for your campaign.Now lets look at what else you should consider.
Direct Mail Marketing
Direct mail marketing tends to be a costly and time consuming campaign to implement, with current estimates ranging from $1 to $6 per person depending on the size of the item being sent. Designing, printing and mailing the campaign can take a number of weeks and the response rate is low at around 2%. A print campign like this may be considered environmentally unfriendly in this day and age, with consumers regarding it as junk mail. However direct mail is great for sending promotional items and delivering them right into the hands of your customer. Unlike email marketing which is constrained by available space and layout, direct mail marketing can be colourful, attention grabbing and use as much space as you need to get your message across.
Email Marketing
An Email marketing campaign costs substaincly less than a direct mail one, typically around $20-$50 per month to send to 1,000 customers.It is a strategy that is not only fast to execute but it is deliver instantly to a large group of targeted customers. Response rates from email range around 40-60% and it is easy to track the open and response rates giving you the ability to analyse how successful or unsuccessful your campaign has been.Lets say you are sending out emails 1,000 at a time, then analysing the response rates of the first 1,000 sent will give you time to make improvements before sending the subsquent campaigns, testing this way can lead to even better response rates.
Email marketing can be fast to generate leads and sales as your customer is already using their computer or smartphone when they recieve your email. They are able to take imediate action clicking on the links to your website or product and producing instant results. However emails are also one of the chosen forms of communication by spammers which has led to an increase in the efficieny of spam filters. It is often hard to guarantee that your campign will make it through the filter and into your customers Inbox. The most effective and ethical way to combat this is to ensure that your customers have opted in to recieve your emails which hopefully prevents the message from ending up in the junk file. Ensuring the campaign is attention grabbing will minimize the chance of the message being deleted by the recipient.
Which method wins in the direct mail vs email marketing battle? Whilst there isn’t any doubt that email marketing is by far cheaper and faster, many businesses would benefit from a blended marketing approach, combining both strategies.Direct mail marketing isn’t as popular as it once was, however customers are getting more and more frustrated with the rising levels of spam email, so it may yet see a reprive. Finding a balance and utilizing a mix between the two methods is a solid strategy that many successful businesses implement.

Can SEO Help My Business?

The short answer is YES! Use this short form for a Free Competition Evaluation or call 408-627-7470
Local internet marketing is what makes websites for dentists, restaurants, doctors, optometrist and used car dealers come alive.

How Does SEO Help My Business?

Search Engines;

bring in New Customers.
they bring people to you who are looking for what you offer
are finding you 24/7/365
are far more cost-effective than Print, TV & Radio

People constantly use search engines like Google, Yahoo & Bing to research.
By optimizing your website we can help your website appear for search terms that people are looking for like local restaurants, used car dealer, dentist, hotels etc.

Examples...

A company involved in an engineering project experiences a particular issue during installation and must source specialist fasteners in order to complete the job.

Scenario 1
Ops Manager calls their usual supplier of fasteners who advises they do not stock these part but can make them. These will be special order at $2,000 per piece. Delivery is 2-4 weeks.
Result - Ops Manager approves the purchase.

Scenario 2
Ops Manager calls their usual supplier of fasteners who advises they do not stock these part but can make them. These will be special order at $2,000 per piece. Delivery is 2-4 weeks.
Result - Ops Manager uses Google to search terms such as 'specialist fasteners' 'specialist bolts' 'precision fasteners' etc. From the resultant search results the Ops Manager finds an off the shelf supplier @ $50 per piece. Delivery is expedited and arrives the following day.
Cut Costs, Be More Efficient.
By having a well optimized website SEO can help your business by cutting your costs. People searching online can find you easily. Soon you are able to trim back expensive traditional advertising.
With web analytics installed (Google offers this free service) you can tell where your website visitors are coming from so everything is recorded so no hidden tricks.
What does it cost?
Now how long is a piece of string?

What you want to be found for and where you want to be found
How your website is constructed
Local competition

Generally our fees are $1,500 for the year
Contact us for a customised quotation. or call 408-627-7470

www.e-marketing911.com

There's been a lot of debate on the value of social media. After all, it's easy to argue about the potential of social media as a powerful sales channel. The ability to communicate with so many people instantly is like catnip to marketers and business owners alike—driving a gold rush that has spawned innumerable "social media experts."

Universal Studios - The Blues Brothers' car

Despite this excitement, there remains much controversy about the proper way to sell within the social landscape. Even the gatekeepers themselves (the major social networks), struggle to properly monetize their communities. So the debate of social media's efficacy wages on.

Initial excitement is often followed by frustrated divestment, leading to false conclusions about the potential for marketing in the social sphere. These initial assessments are based on a fundamental misunderstanding of social audiences. False conclusions about the value of social media are not telling of social media's true potential, but illustrate instead how ineffective it can be to apply traditional marketing initiatives within non-traditional environments.

Put simply, the social landscape is not typically an effective direct sales channel. It's an opportunity to engage with potential customers. In order to be successful within social media, a paradigm shift is required— a deliberate change in mindset to understand one very simple fact: People buy from those they know and trust.

By teaching your audience, entertaining them, or providing a resource to share with their friends, you create value. Even more powerfully, through consistency, you build trust.

Content then becomes your most powerful tool for forging relationships and building a loyal following. The most basic goal of marketing with content is to nourish visitors — to give them what your competitors can't or won't, to educate them, inspire them, excite them. Creating content gives audiences an opportunity to engage with your business, to interact with it, and give feedback. It's the impetus for the conversations and dialogues that can build trust in a brand over the long term.

Instead of seeing social media users as a faceless mass for you to hawk your wares, they instead become potential fans of your brand, people you can give to, and learn from. Finding ways to become valuable to these audiences becomes the focus. When this becomes the crux of each marketing initiative, you begin to innovate in ways that are helpful and valuable.

By shifting your point of view, it's easy to see social media as a place rife with opportunity once again. It's an incredibly deep space from which savvy businesses can mine their perfect audience. Over time, social media marketing can only be successful if audiences can be created and sustained that exist outside of the social networks. Great content has the power to bring social audiences to your website—but this traffic becomes meaningless if user engagement ends here. Long-term success happens if, and only if, you are able to entice visitors into future interactions with your business.

As Director of Marketing at a digital agency, I see first hand the impact of internal marketing strategies that revolve around content creation. In order to achieve results, we're committed to the consistent production of remarkable content and spend a great deal of our time finding ways to bring new audiences closer to our brand. In particular, we focus specifically on:

Social Audience Growth (Twitter followers and Facebook fans)
Encouraging On-site Interaction with Content (commenting and sharing)
Newsletter Subscriber Growth (email subscribers)

We rely on social media as a primary point of interaction, and count on social users to help spread our message and the content we create. We’ve built our business on these inbound strategies, which are currently responsible for 90% of our lead flow.

Most businesses put the cart before the horse. They see a huge market and assume that market is eager to buy. This is the wrong approach for most businesses in most situations. To find long-term, sustainable success online, build an engaged and loyal audience first. Refine and build this audience through social media. Use content to entice them, engage with them, and build their trust. Continue to cultivate this audience and cater to this audience, and you’ll create an asset with enormous long-term value.

PageRank or PR for short seems to be misunderstood by so many that this part of our SEO Tutorial we will try to explain the ins and outs of PageRank without getting too technical. Lets hope so anyway!

What is PageRank?

No better place for a description of PR than Google itself, from Google’s PageRank Explained page-

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.

Couldn’t have said it better myself, seriously though it’s clear from the above PageRank is very important to Google, it’s the foundation of their search engines algorithm and so very important to search engine optimization rankings. PR is created or transferred through links and it’s cumulative, a page with a high PR transfers more PR than a page with low PR making different PR valued links not equal in value from an SEO perspective.

Viewing PageRank

If you haven’t already installed the Google toolbar get yourself over to the Google Toolbar Download page and install a copy ASAP. When you view a page using a browser with the toolbar installed you’ll see a little green bar, hover over it to see the pages PageRank.

What Does a Specific PR Represent?

When you view a pages PR it gives a number between 0 (the lowest) and 10 (the highest), PageRank is based on a log scale, probably around base 6 to 8 (we don’t know for sure, but it doesn’t really matter if we get it wrong since it’s all relative). This means each PR point increase takes 6 to 8 times the effort as the last PR increase, this can be represented as a point system that is very helpful when analysing PR transfer especially for reciprocal link exchanges.
PR Points Table if PR is Base 8

PR1 = 8 points
PR2 = 64 points
PR3 = 512 points
PR4 = 4096 points
PR5 = 32768 points
PR6 = 262144 points
PR7 = 2097152 points
PR8 = 16777216 points
PR9 = 134217728 points
PR10 = 1073741824 points

As you can see the difference between PR1 and PR2 is not the same as the difference between PR2 and PR3. Higher a pages PageRank goes harder it is to go even higher on the Google toolbar display. It might help to imagine each point is the result of a link either directly or indirectly from other pages. Note: this isn’t accurate, but it helps to picture the difference between say a PR4 page and a PR7 page, PR4 pages takes 4096 links, PR7 page 2097152 links, that’s 512 times more links or 512 times the effort if all links were equal!

PageRank Formula

It’s not important that you fully understand the original PageRank formula to use PR to your advantage, but here it is for those who would like the details.
From The Anatomy of a Search Engine authored by the founders of Google Sergey Brin and Lawrence Page we have the the original PageRank formula-

We assume page A has pages T1…Tn which point to it (i.e., are citations). The parameter d is a damping factor which can be set between 0 and 1. We usually set d to 0.85. There are more details about d in the next section. Also C(A) is defined as the number of links going out of page A. The PageRank of a page A is given as follows:
PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn))
Note that the PageRanks form a probability distribution over web pages, so the sum of all web pages’ PageRanks will be one.
PageRank or PR(A) can be calculated using a simple iterative algorithm, and corresponds to the principal eigenvector of the normalized link matrix of the web. Also, a PageRank for 26 million web pages can be computed in a few hours on a medium size workstation. There are many other details which are beyond the scope of this paper.

There’s probably been some changes over the years (most likely to iritate those offering SEO Services , but the guts of the PageRank formula is unlikely to change in the near future, so we can safely use it as a jump off point for PR analysis.

PageRank Simplified

The formula above is cumbersome to work with in the real world since it involves countless iterations of the calculation to reach a PR value and since we don’t know all the variables for a specific page we can’t accurately predict PR for any page using the original PageRank formula!
What we can do though is estimate PR transferred through a link, it’s rough and ready, but useful when setting up reciprocal link exchanges, you can determine roughly if a link exchange results in more benefit to your site or your reciprocal link partners site.
First we simplify the PageRank Formula to only determine PR transferred through a single link by replacing the PR value (PR(A)) with the corresponding value (which we will call PR(pts)) from the PR points table we listed earlier (repeated below). C(A) is from the original formula and represents the number of links from the page in question. For those interested we use 0.85 because it’s generally believed the dampening factor in the original formula (1-d) is 0.85.

PR(pts) * 0.85 / C(A) = PR points transferred through one link

PR Points Table using Base 8

PR1 = 8 points
PR2 = 64 points
PR3 = 512 points
PR4 = 4096 points
PR5 = 32768 points
PR6 = 262144 points
PR7 = 2097152 points
PR8 = 16777216 points
PR9 = 134217728 points
PR10 = 1073741824 points

Example PR Calculations

We have a PR5 page with 49 links from it, you want to setup a link exchange with this page which will take the number of links to 50. We look at the PR points table above and see PR5 equates to 32768 PR points, plugging these values into our simplified PR formula-

32768 * 0.85 / 50 = 557 PR points

We compare this figure on the table for the closest match. 557 is closest to 512 PR points or a PR3 (PR3 = 512 points). So a single link from the PR5 page above would likely result in a PR3 page if no other links are involved.
We repeat the PR calculation for your links page. You have a PR5 page with 15 links from it, if you setup this link exchange that’s 16 links, what would your link partner receive?

32768 * 0.85 / 16 = 1740 PR points (approx 3 times the PR points you’ll gain)

We compare this figure on the table for the closest match. 1754 is between 512 PR points (PR3) and 4096 PR points (PR4). So a single link from your PR5 page above would likely result in a stronger PR3 page (possibly a low value PR4 page) than your link partners if no other links are involved.
Easiest way to use this information is to compare the end results directly-

Partner Links Page: 32768 * 0.85 / 50 = 557 PR points
Your Links Page: 32768 * 0.85 / 16 = 1740 PR points

Your partner gains 1197 PR points (17540-557) than you do, this is enough to make two more PR3 pages (2*512=1024 is very close to the the extra points).
You then have to ask yourself is this link exchange in your best interest from a PR point of view. On the face of it no, but you should look at the page/site you are exchanging links with. Is it a popular site, are you likely to receive click thru visitors etc…? Enough PR points to create a couple of PR3 pages isn’t that much of a big deal, the calculation below is where you should think twice about a link exchange.

85% of the PR of a web page is transferred to the web pages it links to, shared equally between all unique links.

Potential link partners PR7 page with 199 links from it (200 after the exchange).
You have a PR6 links page with 9 links from it (10 after the exchange).
Partner PR7 Links Page: 2097152 * 0.85 / 200 = 8913 PR points (two PR4 pages).
Your PR6 Links Page: 262144 * 0.85 / 10 = 22282 PR points (five PR4 pages).
Even though the link partner has a PR7 page the large number of links from it makes it worth far less

martes, 18 de septiembre de 2012

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visit us www.e-marketing911.com - Classified Ad

visit us www.e-marketing911.com - Classified Ad

call us now and get a free quote

Keywords - What Are They, How To Use Them, And Why They Are Important

KEYWORDS - WHAT ARE THEY, HOW TO USE THEM, AND WHY THEY ARE IMPORTANT
What are keywords?
When someone is searching for information on the web, they will usually visit a search engine and type in some words describing what they are looking for. The search engine then checks its database and returns the results listing pages that meet the words submitted.
These words used by people searching can be called keywords or search terms. If you have done a search using the search engines, you will know that a single word will generate results that are very broad and frequently irrelevant. To fine-tune your search, you need to use a number of words or a phrase. This often gives you a more relevant search result.
Why are they important?
Keywords are important as they can be used successfully in conjunction with the search engines to provide you with a free source of targeted traffic to your web site. They enable people who need your product, service or information to find you. Appropriate keywords are like a telephone number for your business and the search engine is like the telephone book – it lists your name and number.
How to determine what keywords to use
So, how do you determine what keywords are relevant for your site? Firstly, you need to put yourself in your potential customer’s shoes to determine what words they would submit to the search engine when they are looking for you. Also, review your web site pages and pick out key phrases and words that describe your business, product or service.
List these words and phrases as they will form the basis for optimising your web pages so that they will rank higher on the search engines. The more specific your keywords the better. Remember that single word keywords will have a lot more competition for top ranking search results than phrases.
Are people searching for your keywords?
Don’t expect that the identification of your keywords and the submission of your pages to the search engines to result in an immediate flood of traffic to your site. Firstly, many of the search engines take a number of weeks to process your submission. Secondly, some search engines rank based on a number of factors including site popularity.
The number of sites that link to your site determines site popularity. Therefore, to improve your site popularity will require a reciprocal links strategy. There is a good resource on this at: http://www.reciprocallink.com/ .
Another factor is that people may not be searching for the terms you have defined as your keywords. It is important to know this as it can help give better direction to your marketing efforts.
The following resources will help you to determine what people are actually searching for when they use the search engines. CEBN's FREE Global Keywords Search Engine URL: http://www.cebn.com/metatags.htm allows you to search keywords to determine how often they are being used. But of greater importance is the ability to search one word and to see what combinations of words people are using with that word when they are searching.
This enables you to fine-tune your keywords to better fit what people are actually searching for. Remember that the aim is to obtain targeted traffic to your web site. Therefore, the more precise your keywords are, the greater the chances you will receive visitors that are interested in your services.
Word Market URL: http://www.softwaresolutions.net/free.htm provides a free software program that will check what people are searching for on the search engines. You need to be online to run this program and depending on how long it runs, it can generate very large databases.
WordSpot URL: http://www.wordspot.com/ will email you each week a free report of the top 200 search terms. They also provide other paid services helping business with keyword selection. A similar service is also provided by Keyword Market Share URL: http://www.mall-net.com/se_report/index.html .

Take a look how social networks and the internet can not only improve also boost your business watch this video very carefully for more info visit us at Click here for more info or call us 408-627-7470 and one of ours account managers will be more than happy to answer all your questions

The web runs on keywords and, yet, most website owners don't know the first thing about how powerful keyword research can be or how to integrate it into their websites.
A keyword or keyword phrase is a word or series of words that a user enters into a search engine. Keyword research refers to the process of choosing a few of the infinite number of possible keyword phrases to use in search engine optimization efforts for your website.
For example, if you're planning a family trip to Disney World and want to find the weather forecast, you might search for the phrase: "average Orlando weather in June." Google takes this text and compares it against the billions of web pages in its index, using its complex algorithms to determine which sites represent the best matches.
Here's a look at what you need to know about keyword research for your site, why you should care and how to get started:
What makes a good keyword?
Getting a high rank in search engine results pages is important, but it's the specific keywords you're ranked for that can determine how successful your website will be.
To understand the difference, compare a site that's ranked for "make money online" to one that gets a high ranking for "online tutorials on underwater basket weaving." Because more people are searching for the first phrase, a search engine ranking for that term can generate significantly more traffic and hopefully enable the site to make more money.
Two important concepts help us determine which keywords to target: search volume and competition. Volume refers to the number of people who enter your chosen keywords into the search engines. Greater search volume is usually better, enabling your site to draw more natural traffic.
But search volume should be tempered by a careful analysis of the competitiveness of the keyword phrase. In the example above, the keyword "make money online" receives significantly more volume, but it will be much more difficult to get your site bumped into the top 10 search results for that phrase than for "online tutorials on underwater basket weaving."

Related: How Backlinks Can Boost Traffic to Your Website
How do I conduct keyword research?
The first step involves researching potential keyword phrases to target. There are plenty of tools that provide this data, but one of the easiest to use is Google's free Adwords Keyword Research Tool.
You can enter phrases related to your website or just your site address, and the program will generate a list of keywords to consider. The tool also will provide data on how many global and local searches occur for a particular word or phrase each month, as well as Google's estimate of the difficulty of getting ranked for the keyword.
Unfortunately, there are no "search volume versus competitiveness" rules to follow when choosing keywords to target from this list. But keep in mind that while the competitive keywords will require more time and effort to build a high ranking, they can pay off in increased search traffic to your site.
As you research keywords and integrate them into your site, you should start to see a pattern in terms of the ideal mix of search volume and competitiveness. Much will depend on how big an investment you're willing to make in search engine optimization.

Related: How Using Microdata Can Improve Your Website SEO
How do I integrate keyword research into my website?
Once you've identified a few potential keyword targets, start integrating them into your site. To increase your chances of getting ranked for your chosen terms, you'll want to follow standard search engine optimization practices, including any of the following:

Create pages on your site featuring helpful content based on your target keywords.
Incorporate your target keywords into your page's HTML in various places, including your site's title, heading and meta description tags.
Build backlinks pointing at your site using your target keyword as anchor text. The anchor text of a link refers to the part that remains visible and underlined on the referring page. For example, the link <a href="http://www.yoursite.com">keyword phrase</a> would appear like this: keyword phrase. This lets the search engines know that this phrase is relevant to your site.

It will take some effort to target particular keywords but, over time, your research should yield significant improvement in search traffic volume.

SEO Consulting

A Professional SEO Consultant that will help you get your website to the first page of Google and other major search engines for your chosen keywords.
We offer a Free Consultation to serious business owners wanting to expand or increase their online visibility.
Are you wanting the following?

Increase your online visibility and visitor volume to your site
Grow your business through online exposure
Increase your bottom line by marketing to a larger audience
Be visible online to people searching for products and services just like yours

You know you want thousands of visitors to your website, but how?
Talk to an SEO Consultant, we invite you to a Free Consultation
For those wanting more information on What SEO is? visit this link: What is SEO?

Hire a Professional SEO Consultant if you wish to:

Dominate your competitors online through Search Engine Rankings.
Dominate the local business listings
Drive free targeted traffic to your website or online business.
Lower your PPC Costs and improve your results.
Expand your business nationally and even globally.
Improve your online effectiveness.

SEO Consultant Services – We do not charge for consultations!

Millions of websites online have absolutely no SEO Services implemented on their websites. The majority of websites online receive no help from an SEO Consultant or SEO Company to plan their online growth.
Your competitors are probably Uninformed – Act Now and Speak to a Professional SEO Consultant
Important and essential SEO Services are performed by a Professional SEO Consultant who can advise, plan and execute a winning SEO Strategy to suit your marketplace and vision.
Our On Page Optimization includes, but not limited to the following SEO consultant services:

Analysis of Internal Links
Analysis of External Links
MSE Assimilation Analysis
Keyword Analysis
Website Content Analysis for SEO
Website Structure Analysis for SEO
On Page Search Engine Optimization – Meta Programming
Authoritative Linking (Link Building)
Canonicalization and Redirect Analysis

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